With more than 1 billion global users, Digital Media is creating a significant impact in our everyday lives. Organizations world wide are waking up to the opportunity of this revolutionary medium to fulfill various business objectives ranging from Sales, Marketing, Product Development and Research.
Digital Media spend is expected to grow to US$ 137 Billion by 2014 and the rate of growth in Asia is over 25%. According to a report by Mafoi, 10,000 jobs related to Social Media alone were created in 2012. A Digital Marketing professional can expect to earn anywhere between Rs 15,000 and Rs 150,000/month. There’s an opportunity for every kind of student (a Graduate, an Engineer or an MBA) to build a rewarding career in this industry.