Mastiii

Mumbai, 400053 ,India
Mastiii Mastiii is one of the popular Arts & Entertainment located in ,Mumbai listed under Tv network in Mumbai ,

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Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 25 years. The stints that the group had in the past in the form of a production house and as a broadcaster are extremely valuable.

The group not only has a fair amount of experience in the production of content but also in the broadcasting sector by creating a light humor centric television brand, SAB TV. The group has always successfully identified the gap in the market to become a leader in that space.

SAB Group – A Trendsetter

SAB Group was the first to introduce and champion the sponsorship based model as a production house. This has primarily ensured that the Intellectual Property Rights (IPR) remain with the group. There is no other production house in India, which has this amount of IPR to take advantage of.

A legacy of firsts:

• First to produce programmes for the first satellite channel (ZEE TV)
• First to convert famous radio programme formats onto television
• Leaders in the programming launched on the national channel, the only TV entertainment source in the country till 1997
• First production house to be listed on the Bombay Stock Exchanges (BSE)
• Founder of a general entertainment channel, ‘SAB TV’ that went on to become the market leader in the genre of light comedy

Sri Adhikari Brothers Television Network Ltd. (SABTNL) has been producing multi-lingual, multi-genre content. It already has an established regional presence in various Indian languages including Marathi, Gujrati, Tamil, Telugu and Kannada amongst others.

The Leadership

Mr. Gautam Adhikari, Chairman and Creative Head, SAB Group

Mr. Gautam Adhikari is the creative backbone of Sri Adhikari Brothers Television Network. He completed his education from J.J. School of Arts and began his career as a visualizer in an advertising agency, gradually moving to the Art Director role. Jointly with his brother, Mr. Markand Adhikari, he set up a small advertising agency. With the expansion in the television and entertainment industry, he pioneered the production of regional software for the National Network, which became the most successful fare shown on the box those days. As the government liberalized its policy for the foreign investments, the entertainment industry saw the dawn of a new era. Zee Television was launched and Mr. Gautam Adhikari directed some very successful shows for them. There was no looking back as he was offered to produce and direct a programme for the NRIs in the U.K. on the channel, TV Asia in London in the year 1994. Thereon, he focused on directing software for Doordarshan, creating his own media assets by retaining the IPR. He also has his name listed in the Limca Books of Records as the only Director in the world for having directed more than 1500 episodes.

Mr. Markand Adhikari, Vice Chairman and Managing Director, SAB Group

Mr. Markand Adhikari began his career with an advertising firm in the 80s. He began this venture in association with his brother, Mr. Gautam Adhikari. With television industry's commercialization, he set his eyes on broader horizons. He pioneered the trend of offering sponsorship-based programmes on Doordarshan. This was a new concept and had high stakes involved. He succeeded with the marketing of the Adhikari Brothers’ productions in regional as well as national languages on the National Network.
He then shouldered the strategic responsibility for Sri Adhikari Brothers Television Network, a production house, which was growing at a galloping rate. SABTNL was the first production house to be on the stock exchange in the year 1995. With the advent of satellite television and the liberalization policy, the entertainment industry went through a whirlwind change, thus opening great opportunities for production houses. Zee, the first Hindi Satellite Channel invited Adhikari Brothers to produce their serial for the network. ‘Commander’ was produced by the Adhikari’s for Zee, which was an instant success, followed by ‘Silsila’ and ‘Teri Bhi Chup, Meri Bhi Chup’. While Adhikari Brothers were writing their success story, on the Satellite Channels, Mr. Markand Adhikari monitored strategic marketing of their productions through programmes which were leaders on the National Network.

Ms. Anita Varma, Associate Vice President – Programming, Mastiii

Ms. Anita Varma is responsible for developing and producing content for Mastiii, a new music and comedy channel from the house of Sri Adhikari Brothers. She comes with over 15-years of rich experience across various functions in the television content and broadcasting industry.

Anita started her career with ad films and worked with film-makers like Genesis, Highlight, Mad Films, amongst others. She has held senior level positions with reputed media brands, including SET India Pvt. Ltd. and Sri Adhikari Brothers wherein she created and supervised award winning shows like ‘Office Office’ and ‘Galti Kiski’.

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