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Since inception Prothom Alo began conquering the hearts of the conscious and fastidious readers with its courageous and accurate news delivery. The paper has also gained appreciation for its unique presentation. The unprecedented popularity of Prothom Alo, particularly in terms of circulation and readership, are not only new records, but also milestones in the history of the newsmedia industry of Bangladesh.

Prothom Alo has started the year 2013 with an average daily circulation of 5,25,000 copies, and it is increasing day by day. According to the National Media Survey 2012, conducted by SIRIUS Marketing and Social Research Ltd., 5.1 million people read the print edition of Prothom Alo everyday, and in a week this newspaper is being read by more than 9.6 million people. Prothom Alo does not only have the widest reader base, but its reach across all demographic parameters is unparallel and at the same time miles ahead than that of its nearest competitor.

The online portal of Prothom Alo, www.prothom-alo.com, is the world's “Number 1” Bengali website (source: Alexa). More than 1.5 million unique visitors visit this website 13 million times with 131 million pageviews per month from 190 countries across the globe (source: Google Analytics).

On the other hand, Prothom Alo E-paper, www.eprothomalo.com, allows the readers to experience the flavor of print edition newspaper in online. It is world’s “Number 1” Bengali e-paper site (source: Alexa). In excess of 4,20,000 unique visitors visit this website 1.5 million times with around 22 million pageviews per month (source: Google Analytics).

Prothom Alo has already set the highest standard of journalism in Bangladesh with impartial and authentic news presentation. Instead of taking traditional role it always keeps reinventing itself to stay a step ahead than others. The source of Prothom Alo's inspiration is its readers; they are its final arbiters, its ultimate owner. Prothom Alo has embraced it as its duty to satisfy readers' thirsts for information and entertainment through in-depth news as well as with the portfolio of attractive and diversified supplements each and every day.

Besides, Prothom Alo's multidimensional effort in serving the community through numbers of philanthropic activities is being acknowledged and applauded highly at home and abroad.

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