Be one of the market leaders of the industry Achieve excellence in customer service next to none and superior to all competitors Be a high quality distributor of financial products and services Provide customized financial services to specific clients in both leasing and merchant banking services To build the company as multi-product non bank financial institution for different segment of the market Maximize profitability and sustain steady growth Maximize benefit and satisfaction of the customer Maximize the welfare of the society through employment, training, grant etc. reflecting our social responsibility.