Facebook is number one in social, with a 1,000+ million active users and Google is number one in search engines with over 65% of market share. Now, Google has launched Google plus to compete with Facebook and similarly Facebook has launched Facebook search to compete Google. This competition is ever lasting.
Why Facebook Advertising:
* Connect with more than 1,000 million potential customers
* Choose your audience by location, age and interests
* Test simple image and text-based ads and use what works
Facebook has outpaced in terms of targeting the advertising. We can target the users based on their interests, age and status (these are not available in Google) and moreover Facebook cost per click is much lower than Google adwords cost per click.