The Oxford Domiciliate - Pakistan

A manufacturer of upscale clothing line targeted at males and females of all ages. "OD" not only develops the clothing line, but wholesales it and is now entering the retail side. It will start with an online store, leading to franchises, as will be revealed with advertising and promotion campaigns. The company plans to strengthen its partnership with wholesalers and retailers by developing brand awareness. OD intends to market its line as an alternative to existing clothing lines and differentiate itself by marketing strategies, exclusiveness and supreme quality. Pakistan must get the same quality it exports, not left overs and rejected / unfit to export merchandise.

The key message associated with OD line is classy, upscale, versatile, and trendy clothing with quality, one that is visible to the naked eye.